Embossing is the process of creating raised 3D-like text or image on a surface. A very common use of embossing is on book titles. Debossing, on the other hand, is a recessed image or design on the material. Embossing and debossing are impressive ways to create structural diversity on an otherwise flat surface.
Apart from drawing attention of the viewer, it also presents a professional approach. The depth in creativity is highlighted, too.